Friends and fashion followers,
May has been a monumental month for Fame and Partners. You may have noticed that we launched The Anti-Fast Fashion Shop; a collection full of everyday must-haves and our first foray into contemporary daywear. The clothes, of course, are beautiful; but I want to talk about the message behind The Anti-Fast Fashion Shop.
As a company, we have always been dedicated to reducing fashion’s impact on the environment with our made-to-order model. This month, we’ve taken that a step further: Fame and Partners is taking a hard stand against the mass-produced fast fashion culture.
Fast fashion is often defined as “a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.” While I do believe women should have instant access to the looks they want, I don’t support how fast fashion delivers that experience: the clothing is low-quality and cheap, the output is extremely high, the production methods are detrimental to the environment, and size and fit commoditized.
In The Anti-Fast Fashion Shop, Fame and Partners ethically produces every piece of clothing on-demand, meaning that every item made already has a home to go to: no excess stock, no excess waste. Every piece has four design customizations, which can be mixed-and-matched to create a look that’s completely suited to your personal style. This anti-pollution, anti-waste, and anti-uniformity approach makes for fashion women can feel good about–all at affordable prices and made-to-order in under two weeks. To me, this is the embodiment of Anti-Fast Fashion.
We’re asking women everywhere to join us in revolutionizing the fashion industry by taking The #AntiFastFashion Pledge. You can pledge to stop shopping fast fashion for 1 month, 2 months, or more; whatever resonates with you. Take the pledge on Instagram and encourage your followers to do the same, using the hashtags #aff and #antifastfashion. Together, we have the power to disrupt the system.
CEO & Founder
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