Kat Collings, Editorial Director of Who What Wear


Image courtesy Instagram via @katcollings

Kat Collings, Editorial Director of Who What Wear
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Image courtesy Instagram via @katcollings

The LA-based style authority speaks to The Clique on personal style, a career in fashion today and which SS16 trends you can invest in now.
Where were you born?
Atlanta, Georgia

Where do you live?
Los Angeles, CA

Where are you writing from today?
Our Who What Wear office in West Hollywood

What’s it like working at Who What Wear and what is an average day like?
I oversee our editorial team, I also create content, and I look at our strategy–what we’re doing, how we can move forward, join the conversation about new content trends and keep Who What Wear fresh and on point, while still maintaining our core voice. An average day entails anything from working with PR contacts to break exclusive news, attending press previews and events, brainstorming story ideas with the team, monitoring our traffic, and keeping a close eye on the day’s content.

What was your journey to this point?
I interned with Who What Wear in college, and then returned as the assistant to our Co-Founder Katherine Power after a year of freelance writing and styling post-college. From there, I worked my way up to my current position. It’s been amazing to be able to grow within an inspiring company.

What are the pros and cons of your job?
The pros of my job are working with a team that I love, getting to meet a wide range of creative people within the fashion world, and getting to blend my personal and professional interests into one career. Cons are that the digital world can be quite fast moving—this is both a blessing and a curse. There’s never any downtime, but on the flipside, I’m never bored!

Do you have any advice for young women entering in the industry??
I think a lot of young women are interested in fashion, but also having a technology-based skillset is invaluable for making sure to stay relevant as the ways we consume fashion content continue to evolve.

What is the most surreal experience you’ve ever had at work?
Recently, attending the Christian Dior show in Paris was rather surreal. They created an enormous hillside blanketed with delphiniums that you walked through to enter the show. The production was almost as awe-inspiring as the clothes!

How do you describe your personal style?
My style can vary a lot from day to day, but generally I gravitate toward tailored pieces. A couple of my favorite designers are J.W. Anderson and Proenza Schouler, if that helps paint a picture.

What are the most important things you consider when getting dressed in the morning?
I’m a fan of the third piece rule when getting dressed. Also never forget to accessorize!

What is your favourite fashion week city and why?
I’d say Paris, because of the designers that show there, the stunning venues, and the always-fascinating fashion crowd that turns out.

What were your favourite stand-out trends for SS16?
My top three favorite trends for spring are Spanish-inspired elements, fringe, and dressed-up denim.

What styles could consumers buy into now to get a head start on those?
Flat mules! So comfortable too.




(L-R: Renegade dress, Gypsy Lover dress, Chelsea Queen dress, Fringed Dreamer dress, About You dress)